Planio Blog: Entrepreneurship

Title sunk cost fallacy

How to know if the sunk cost fallacy is killing your products

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
September 29, 2026

If you build products long enough, you’ll eventually find yourself in this position: While competitors quickly launch new features on modern platforms, you’re stuck wrestling with technical debt and legacy tools. So the question becomes, do you...

Title what is a business objective

What is a business objective? 5 real-world examples

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
August 05, 2026

As a founder, team leader, or manager, you’re responsible for steering the ship. But, in a world obsessed with frameworks and acronyms — from OKRs, to KPIs, MBOs, BHAGs, and more — it’s easy to get muddled and lose clarity when setting objectives...

Title how to master strategic planning process

How to master the strategic planning process in 7 steps

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
July 23, 2025

Most business leaders can tell you what a strategy is, but not many can actually deliver one. In fact, a recent Forbes study shows that between 60% and 90% of business strategies fail before they even launch! The strategic planning process guides...

Title product discovery

How to do product discovery the right way (7-step plan)

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
June 11, 2025

The world’s best products simultaneously generate customer value while fulfilling their organization’s strategic objectives — but how do you strike the perfect balance? Product discovery is the process of uncovering your customer needs to identify...